Who am I?
Hi, I'm Elara (she/her)
With a deep passion for multimedia design and an unwavering commitment to creating impactful visual experiences, I bring a unique approach to every project. I believe that every design is a journey from concept to completion, where passion, creativity, and care combine to craft captivating visual stories that resonate with audiences.
NOTABLE WORK
One of my most notable achievements was the successful digital marketing campaign for the 2022 Hyundai Tucson. As Hyundai's flagship SUV model, we focused on showcasing its dynamic design and enhanced features. Through a comprehensive strategy that involved Facebook and Google Pay Per Click advertising, we utilized static and animated image banners, tailored to custom intent ads, ensuring targeted marketing to potential clients. Additionally, we created compelling video ads that provided an in-depth look at the model's design features, while promoting our industry-leading special offer pricing in the UK. The campaign resulted in surpassing sales targets with over 100 models sold.
CURRENT EMPLOYMENT
Currently, I have the privilege of working with SEE Change Happen, a leading expert in LGBTQ+ inclusivity in the workplace. As a transwoman, I am deeply passionate about promoting equality and fostering inclusivity. Through our collaboration, we have partnered with prominent organizations such as Lego, driving real changes in workplace policies that have significantly improved diversity, equality, and inclusivity. I take great pride in contributing to meaningful transformations within organizations, ensuring that my community receives the respect and fairness they deserve.
SOFTWARE PROFICIENCY
Leveraging my software proficiency in Adobe Creative Suite and Microsoft Office Suite, particularly Adobe Illustrator, Photoshop, Premiere Pro, and After Effects, I bring creative visions to life and deliver exceptional results. These powerful tools enable me to transform ideas into visually stunning designs that capture attention and evoke emotions.
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DESIGN PHILOSOPHY
My artistic approach is defined by meticulous attention to detail, ensuring that every design I create captivates audiences and communicates meaningful messages. I believe that design is not merely aesthetics but a powerful tool for storytelling. By infusing my work with purpose and intention, I consistently produce designs that resonate with viewers and leave a lasting impact.
I am dedicated to providing unparalleled multimedia design solutions, combining my 10 years of experience with a deep understanding of graphic, web, and UI design, as well as videography and animation. My goal is to create engaging and persuasive designs that exceed expectations while reflecting my unique style, professionalism, and artistic nature.
Thank you...
for visiting my website and taking the time to get to know me and my work. I look forward to the opportunity to collaborate with you and bring your creative visions to life.
